Piccadilly Circus lights switched back on after renovations
The world-famous Piccadilly lights have been switched back on after nine months of major renovations to replace the lights.
Property developer Land Securities and owner of the Lights launched the #PiccadillyOn campaign alongside the renovations. People from all over the world were invited to sponsor a unique colour chip for a minimum of £2, which formed part of a 3D countdown clock on the screen on the big reveal date.
The #PiccadillyOn campaign was launched in aid of Barnardo’s which is the UK’s largest children’s charity that aims to transform the lives of young people across the UK. Our team at Waterman who were involved in the renovations chose to sponsor the blue lights, a similar colour to our logo.
The original patchwork of screens has been replaced with Europe’s largest 4K LED single digital screen and live technology hub that has the ability to divide into six full and subtle motion segments. The new screen for Piccadilly’s globally-recognised advertising space was revealed at 8am on October 26, powered up with a spectacular display of the sponsored colours, each of which shown on screen and live streamed on Facebook for fans across the globe to watch.
Waterman was appointed to provide structural engineering advice during the planning and construction to deliver a complex framework that safely connects the new 4K digital screen to the existing building.
Charlie Scott, Director of Waterman Structures, commented: “We are really proud to have been involved in the renovation of London’s iconic landmark and to be part of the meaningful #PiccadillyOn campaign which is helping to transform the lives of children across the UK.”
Vasiliki Arvaniti, Portfolio Director at Landsec, said in a statement; “The Piccadilly Lights have been one of London’s icons for over a century, and are an unmissable sight for the 100 million people who pass through Piccadilly Circus every year. We know people have really missed the screen while renovation work has been carried out and both we, and the brands that light up the screen, are incredibly excited to have switched the Lights back on today. We want to say a huge thank you to everyone that has been part of the #PiccadillyOn campaign, raising money for Barnardo’s.”
For more information about the campaign, please click here.